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The Great Male Survey Results
Who is "the modern man"?
He's not easy to identify, and attempts to do so typically descend into vague
terminology like "macho" and "metrosexual." What we need is data -- real, hard
numbers -- that provide insight into how contemporary men think and behave in
their professional lives, during their down-time and over the course of their
romantic relationships. That data is now available. More than 50,000 readers of
an online men's lifestyle magazine supplied it by participating in the 2009
Great Male Survey. Here it is.
Part 1: Dating and Sex Results
The results in the Dating & Sex section of the 2009 GMS revealed that, when it
comes to relationships, everything old is new again: tradition is very much
being revived on the romantic front. In the bedroom, however, certain things are
timeless: We men still aren’t getting as much sex from our women as we require!
Q1: Do you believe that you have a soul mate?
36% Yes, and I am looking for her
32% Yes, and I have found her
32% No
Q2: What is the most important personality trait that makes a woman
"relationship material"?
32% A sense of loyalty
23% A sense of humor
24% A sense of caring/nurturing
21% Intelligence
Q3: Is it important for a girlfriend to have "wife potential"?
47% Somewhat, but I won't break up with her if I realize that she isn't
36% Very, I won't bother pursuing a relationship with a woman who isn't a
potential wife
17% Not at all, I don't look that far ahead in my relationships
Q4: Do you believe in marriage?
75% Yes, I believe it is a necessary institution, and one that I will
participate in to help preserve
16% Yes, I believe in it as an institution, but it's not for me
9% No
Q5: How important is it to you for your future wife to sign a prenup?
35% Not at all important
33% Not very important
22% Somewhat important
10% Very important
Q6: If there was no chance of your partner finding out, how likely would you be
to cheat on her?
35% Not at all likely, I might be tempted, but cheating violates my morals
35% Not very likely, I might be tempted but I love and respect her too much
20% Somewhat likely, but I would feel guilty nonetheless
8% Very likely, she can't be hurt if she doesn't know about it
2% I already cheat on her
Q7: If you could change one thing about your wife/girlfriend, what would it be?
24% Her attitude/moodiness
23% Her sexual appetite
18% Nothing
9% Her nagging
9% Her looks
6% Her domestic skills
5% Her earning power
4% Her intelligence
2% Her sense of humor
Q8: Would you dump a girlfriend if she became fat?
52% No
48% Yes
Q9: What is your main weapon to attract women?
34% Sense of humor
20% Charm
13% Confidence
13% Intelligence
9% Conversational skills
8% Looks
1% Money
2% Talent
Q10: How many dates should the man pay for?
40% The majority of them until the relationship is established
30% The majority of them for as long as the relationship lasts
15% All of them
15% No more than she does
0% None - the woman should pay for them all
Q11: Have you ever read a girlfriend's e-mail or other electronic messages?
28% No, I respect her privacy
25% Yes, with her knowledge
22% No, but I would if I suspected she was up to something
14% Yes, but only because it was open on her desktop
11% Yes, I broke into her e-mail or messaging account
Q12: Should a couple live together before marriage?
63% Yes, it is a good test to put the relationship through before marriage
18% Yes, living together is pretty casual
9% No, it is not morally appropriate
10% No, a man should enjoy his freedom while he can
Q13: Are you comfortable with your girlfriend keeping in touch with her exes?
39% Somewhat comfortable, but only if it is limited to occasional updates
33% Not very comfortable, I would prefer it if they didn't keep in touch
17% Not at all comfortable, there is no reason for them to be in touch at all
11% Very comfortable, it does not bother me at all
Q14: Would you be in a relationship with a woman with a higher income than you?
83% Yes, this wouldn't bother me
12% I already am
5% No, I wouldn't be comfortable with this
Q15: How often do you make an effort to be romantic?
55% Somewhat often
26% Very often
18% Not very often
1% Never
Q16: How satisfied are you with your sex life?
46% Somewhat satisfied; there is room for improvement
19% Not at all satisfied because of the quantity of sex
17% I have no sex life
13% Completely satisfied; I wouldn't change a thing about it
5% Not at all satisfied because of the quality of sex
Q17: Have you ever lied about the number of sex partners you've had?
47% No, never
19% Yes, because it's no one's business but my own
18% Yes, to protect a partner's feelings
16% Yes, to protect my ego
Q18: On average, approximately how often do you have sex?
33% Multiple times a week
28% Less than once a month
22% Once a week
13% Once a month
4% Every day
Q19: How often do you think that couples with healthy sex lives have sex?
76% Multiple times a week
14% Once a week
9% Every day
0% Less than once a month
1% Once a month
Q20: How important is sex in a relationship?
52% Crucial, a relationship cannot survive without good, regular sex
45% Important, but it's natural that over the course of a relationship it
becomes progressively less so
3% Negligible, relationships can survive without sex
Q21: Have you ever insincerely told a woman you love her in order to get sex?
53% No, and I never would
22% No, but I would consider it
8% Yes, once, but I will not do it again
8% Yes, once, and I would do it again
6% Yes, many times, and I will continue to do so
3% Yes, many times, but I will not do it again
Q22: Does your partner know about your sexual fantasies?
57% No
43% Yes
Q23: Do you exaggerate in the sex stories that you tell to your friends?
78% No
22% Yes
Q24: What method of birth control do you use?
47% Condoms
24% The pill
10% None
9% I had a vasectomy/she had her tubes tied
7% Withdrawal
3% She has a contraceptive implant
Q25: If a male pill were available, would you take it?
60% Yes
40% No
Q26: Would you be offended if a woman faked an orgasm during intercourse with
you?
52% Yes, I would be offended that I wasn't able to pleasure her
28% Yes, I would be offended that she was deceiving me
20% No
Q27: Have you ever faked an orgasm during intercourse?
50% No, why would a man need to fake an orgasm?
18% Yes, on more than one occasion
19% No, but I have been in situations where I considered it
13% Yes, but only once
Q28: Have you ever paid for sex?
63% No, and I never would
23% No, but I would consider it
11% Yes, once
3% Yes, I do regularly
Q29: Would you change your penis size if you could?
56% Yes, I would make it bigger
43% No
1% Yes, I would make it smaller
Q30: Have you ever had a threesome?
61% No, but I would like to
22% No, and I'm not interested
12% Yes, with two women
5% Yes, with a woman and another man
Q31: Have you ever had sex with a coworker?
46% No, but I would if the opportunity arose
20% Yes, once
18% No, it's against my morals
16% Yes, with multiple coworkers on multiple occasions
Q32: Which breast size do you prefer?
53% C cup
17% Breast size isn't important to me
16% B cup
13% D cup or bigger
1% A cup
Q33: What is the maximum number of former partners you are comfortable with your
girlfriend/wife having had?
41% No more than 5
33% No more than 10
12% No more than 20
8% None
3% No more than 100
3% No more than 50
Q34: Would you change your partner's breast size if you could?
65% No
35% Yes
Part 2: Lifestyle Results
It will come as no surprise that the global economic crisis had an impact on the
results of the Lifestyle portion of the 2009 GMS. What was surprising was that
it didn’t really need to. Even though men are saving more money, using cash
instead of credit and seeking out professional stability, their actual working
and financial lives haven’t changed that much.
Q1: If you were filthy rich and single, what kind of car would you buy?
51% Sports car
25% Luxury sedan
11% SUV
6% Massive truck
7% Hybrid
Q2: What perception do you want people to have of your car?
46% I don't give a damn what people think of my car
31% I am aware of how people perceive my car and I don't want to be embarrassed
by it
23% I value how people perceive my car and want them to be impressed by it
Q3: Please indicate what best describes your approach to grooming
43% I maintain daily basic hygiene, a regular haircut, and additional skin care
37% I maintain daily basic hygiene and a regular haircut
13% I maintain daily basic hygiene
4% I maintain daily basic hygiene, a regular haircut, additional skin care, and
the occasional manicure and pedicure
3% I maintain daily basic hygiene, a regular haircut, additional skin care and
the occasional manicure
Q4: How many alcoholic drinks do you consume weekly?
33% 1 to 3
26% 7 or more
21% 4 to 6
20% 0
Q5: Do you think the kind of drink you order at the bar reflects on your
masculinity?
51% Yes
49% No
Q6: Do you think the kind of drink you order reflects on your
character/personality?
56% Yes
44% No
Q7: How many pairs of shoes do you own (including all types: running shoes,
dress shoes, etc.)?
46% 4 to 6
38% 7 or more
16% 1 to 3
Q8: How many suits do you own?
65% 1 to 3
15% 0
14% 4 to 6
6% 7 or more
Q9: Which of the following sentences best describes the way you shop for
clothes?
44% I don't look for clothes, but buy what I stumble across that suits me
28% I buy clothes in big batches once or twice a year
24% I go out looking for clothes regularly
4% My partner buys clothes for me
Q10: What is the most important factor governing your clothing purchases?
61% Style, I want them to fit what I consider to be my style
22% Comfort, I go for what feels comfortable
9% Price, I buy the cheapest garments or look for the best value
4% Trendiness, I want them to reflect current trends
4% Uniqueness, I want to be the only one wearing them
Q11: In your opinion, which of the following countries produces the best-dressed
men (Men from USA, Canada, UK, and Australia surveyed)?
40% Italy
24% USA
15% England
7% France
3% Spain
2% Germany
3% Japan
2% Australia
1% Brazil
Q12: Do you prefer to pay with cash or credit?
44% Cash
29% Credit
27% No preference
Q13: How comfortable do you feel having a doctor examine your genitals?
59% Somewhat uncomfortable, it's a little awkward
26% Very comfortable, it's a normal medical procedure
15% Not comfortable at all
Q14: Is it important to undergo regular health examinations/checkups?
84% Yes
16% No
Q15: Do you watch what you eat?
69% Yes
31% No
Q16: Which of the following toned body parts do you think women appreciate the
most?
52% Abs
25% Chest
21% Arms
2% Legs
Q17: Do real men cry?
38% Yes, but only in response to tragedies like the death of a loved one
31% Yes, just not publicly
27% Yes, real men aren't afraid to show their emotions
4% No, never
Q18: Do you cook at home?
64% Yes, and I enjoy it
20% Yes, but only to save money
12% No, I don't know how
4% No, cooking is woman's work
Q19: Which of the following is the most important factor when considering a new
job?
40% The potential for career growth
23% The salary
16% The stability/security
17% The work environment
3% The location
1% The company's reputation
Q20: Are moral standards in business on the decline?
62% Yes, I miss the days when someone's word and a handshake meant something
20% No, this is a false perception; moral standards are the same as they've
always been
15% Yes, but I don't mind as it's made business more efficient
3% No, moral standards in business have improved
Q21: Have you ever betrayed your own sense of ethics for business?
34% No, and I never would, my ethics come first
25% No, but I am open to the idea that I may one day have to
16% Yes, and I regret doing so
15% No, my job would never put me in a position where I'd have to
10% Yes, and I'd do so again
Q22: Have you ever been accused of sexual harassment in the workplace?
73% No, I am very careful about not giving others grounds for such an accusation
23% No, but I probably could be
3% Yes, unfairly so
1% Yes, and I was guilty as charged
Q23: Are most accusations of sexual harassment in the workplace justified?
49% No, too much innocent behavior is considered to be sexual harassment
22% No, women are too quick to play the victim
16% Yes
13% No, there is plenty of sexual harassment that goes unpunished
Q24: Do women put too much value on a man's financial worth?
53% Yes, but men put a lot of value on women's looks so it balances out
28% Yes, and it bothers me that women are so shallow
13% No
6% Yes, but it works to my advantage
Q25: Which of the following is the best measure of personal success on the job?
40% The personal sense of achievement you derive
29% The respect you earn from colleagues and peers
17% The position you hold and the power it brings
14% The salary you earn
Q26: Describe how satisfied you are with your job as illustrated by how you feel
when you wake up in the morning before a day of work.
52% Somewhat satisfied, I usually look forward to going to work
27% Not very satisfied, I only go for the paycheck
14% Very satisfied, I am excited and eager to start the day
7% Not at all satisfied, I am usually ready to call in sick and crawl back into
bed
Q27: If you could get away with it, would you punch your boss in the face?
74% No
26% Yes
Q28: If you could get away with it, would you punch a colleague in the face?
52% No
48% Yes
Q29: What level of professionalism do you desire most in your colleagues?
48% A level equal to mine that makes me feel and look as competent as everyone
else
47% A high level that I am inspired to rise to
5% A low level that makes me look better
Q30: How much money would you require to retire comfortably?
29% A lump sum of $5 million
27% A lump sum of $2 million
22% A lump sum of $1 million
19% A lump sum of $10 million or more
3% A lump sum of $100,000
Q31: If you committed a major mistake at work that cost your company time and
money, which of the following would you do?
61% Fess up and try to fix the problem
35% Keep it quiet and try to fix the problem before anyone notices
2% Keep it quiet and hope it goes unnoticed
1% Blame someone else
1% Justify the mistake with an excuse
Q32: If you attained a level of wealth that allowed you to stop working, would
you?
52% No
48% Yes, I would never work again
Q33: Which of the following do you hate most about your job?
29% The fact that I am underpaid
21% Office politics
14% Nothing. I love my job
14% The fact that my contributions are not recognized
12% The atmosphere at my workplace
10% The fact that I am overworked
Q34: In your opinion, which of the following is the ultimate status symbol?
54% A beautiful house
33% A beautiful wife or girlfriend
6% A high-status credit card, like an American Express Black card or a Visa
Infinity
7% A beautiful car
Q35: How do you measure your own financial success?
69% Against my own financial goals
17% Against that of my friends
7% Against that of my industry colleagues
7% Against that of my father
Q36: Which of the following best describes the way you would react to the news
of a friend's sudden financial success?
65% I would be sincerely happy for him
21% It wouldn't really affect me one way or the other
13% I would be jealous and bitter toward him, but pretend that I am happy for
him
1% I would be jealous and bitter toward him, and would let him know that I am
Q37: Do you have a bucket list?
57% No
22% Yes
21% What's a bucket list?
Part 3: Men In 2009 Results
Do guys still like Obama? Do men actually use Twitter, or are we all just
talking about it? The events and developments of 2009 have prompted a lot of
questions, and the responses that they drew in the GMS definitely raised our
eyebrows.
Q1: Which screen do you spend the most time in front of?
75% My computer monitor
18% My TV screen
7% My phone
Q2: How has the economic crisis affected your career progress?
62% It hasn't directly affected my career progress
23% My career is on hold as any upward movement is cut off
8% My career is taking off thanks to new opportunities
7% My career is on hold as I am laid off
Q3: How actively environmentally friendly are you?
66% Somewhat, where it's convenient or painless for me to do so.
16% Very, it's important to make small sacrifices for the greater good
10% Not very, I just can't be bothered
8% Not at all, I don't believe the earth is in any danger
Q4: Do you surf the web on your phone?
53% No, never
30% Only when there's no computer around
17% Yes, frequently
Q5: How has your employment status changed in the last year?
62% My employment status hasn't changed
19% I started a new job
10% I took a pay cut or a pay freeze
7% I lost my job
2% I haven't lost my job yet, but feel I am about to
Q6: Has the economic crisis encouraged you to save more money than you used to?
38% Yes, and I have started saving more
31% Yes, but I haven't actually taken any steps toward doing so
31% No
Q7: Do you think the economic crisis is almost over?
52% It is still underway, but the worst is behind us
26% It is still underway, but the worst is still ahead
21% I have no idea where we are on the crisis timeline
1% It's over!
Q8: Has Obama changed the international perception of America?
57% Yes, for the better
28% No
15% Yes, for the worse
Q9: Which of the following countries poses the biggest threat to the United
States?
36% North Korea
22% China
24% The United States
13% Iran
5% Pakistan
Q10: Should homosexuals be allowed to serve in the U.S. military?
53% Yes, openly
35% Yes, but they should keep quiet about their sexual preferences
12% No
Q11: How scared are you of terrorists?
38% I never was
25% Somewhat, but not as much as I used to be
20% Not very, not anymore
11% Very, they're still out there
6% Not at all, not anymore
Q12: Are you proud to be American?
78% Yes, I always have been
7% Yes, I am as of late
6% No, though I used to be
9% No, I never was
Q13: Do you still read the newspaper - in its print format?
42% Yes, but not as much as I used to
32% No, not at all
26% Yes, as much as I always have
Q14: Are you a UFC/MMA fan?
56% No, it doesn't interest me
39% Yes
5% No, it is too violent for my tastes
Q15: Are you more interested in buying a small car today than you were a year
ago?
57% No, I am no more interested
18% Yes, because I am more concerned about gas prices
18% Yes, because I am more concerned about money in general
7% Yes, because I am more concerned about the environment
Q16: Which of the following is your primary tool for staying in touch with
friends?
46% Telephone
30% Social networking sites like Facebook
24% E-mail
Q17: Do you use Twitter?
87% No
11% Yes, occasionally
2% Yes, I'm addicted
Q18: Would you send someone a birthday greeting by text?
45% Yes, why not?
18% No, I think a special occasion like a birthday deserves a more formal
communication
15% Yes, now I would, but I would have considered it too informal a few years
ago
13% Yes, but only if I remembered it last-minute
9% No, I never send texts
Q19: Are you worried about global warming?
41% No
37% Yes, but no more or less than I used to be
15% Yes, more so than I used to be
7% Yes, but less so than I used to be
Q20: How will you remember Sarah Palin?
39% As the woman who ruined John McCain
35% As a hot babe
19% As the woman who should have been vice president
7% As the last woman to ever run for president
Q21: Who is your top pick for your 2009-2010 NFL fantasy football team?
37% Adrian Peterson
31% Peyton Manning
11% Drew Brees
11% Larry Fitzgerald
5% Michael Turner
5% Andre Johnson
Q22: How do you watch your favorite TV series?
47% Episode by episode as it is broadcast live
25% On my computer, with the frequency that I download/stream them at
18% I never watch TV series in their entirety
10% In batches of episodes as I rent the DVDs
Q23: Should downloading music or TV shows be punishable by law?
46% No, I don't consider downloading to be theft at all
36% No, it is theft but it's not really harming anyone
18% Yes, it is theft and should be punished as such
Q24: What has been the best summer movie of 2009 to date?
38% None
28% Star Trek
22% Transformers II
8% X-Men Origins: Wolverine
4% Terminator Salvation
Q25: Do you follow celebrity gossip?
82% No, gossip is for women
9% Yes, I watch gossip shows like TMZ
5% Yes, I read gossip blogs like Perez Hilton
4% Yes, I read gossip magazines like Us Weekly
Q26: Which male public figure are you tired of hearing about?
22% Barack Obama
20% Alex Rodriguez
20% None of the above
14% Zac Efron
11% Kanye West
12% Robert Pattinson
1% Seth Rogen
Q27: Which female public figure are you tired of hearing about?
38% Paris Hilton
17% Britney Spears
12% None of the above
9% Angelina Jolie
9% Lady GaGa
7% Megan Fox
5% Rihanna
3% Jennifer Aniston
Q28: Which portrayal of men in TV commercials is the most accurate?
57% No commercial portrayals of men are accurate
15% The fumbling boyfriend/husband
15% The beer-drinking party guy
13% The caring family man
Q29: Which of the following makes a man a manly man in 2009?
56% Being a good father and/or husband who takes care of his family
17% Having manly skills, like the ability to fix things
15% Being a leader and motivator
7% Being charismatic and popular
3% Being a great seducer and/or lover
2% Being wealthy
Q30: What is your favorite sporting event of the year?
52% The Super Bowl
25% The NCAA Tournament
13% The World Series
10% The NBA Finals
Q31: Does gambling factor into your love of the NFL?
87% No
13% Yes
Q32: Does fantasy football factor into your love of the NFL?
75% No
25% Yes
Q33: Who is the hottest female associated with sports?
29% Erin Andrews
30% Maria Sharapova
18% Danica Patrick
13% Ana Ivanovic
10% Natalie Gulbis
Call Robert at
Incendia Diamonds for further advice on engagement rings and wedding bands or to
set an appointment for a jewelry fitting - 858.692.3939
