Special Offers


Incendia Diamonds

San Diego, California - Founder, Robert Freidson, created Incendia Diamonds (in SEN dee uh | Latin: Fire) to bring exquisite engagement rings and the finest jewelry to the friends and family of Southern California.

Always growing, recently, we have updated our website to offer many of our "Ready-To-Wear" bridal and fine jewelry pieces to all the fine folks of the US with just a click of a button!

Our chief goal is to deliver superlative, insightful, and genuinely helpful service before, during and after the porcess of selecting something precious that will be a part of your life forever...at the absolutely most affordable prices.

We enthusiastically welcome you! Select from our enticing collection or let us help you create your vision and design your inspired original with detail and care.

For additional information or inspiration, call 858.909.8224

Foundations, Charities, and Affiliations

Incendia Diamonds is proud to support the following local charities and foundations. We cheer them on enthusiastically and participate when possible at their functions. We encourage all of our neighbors to join in and support these efforts or any cause that is important to them and their loved ones.

Family Reach
Junior League
SD Rady Childrens Hopsital