About Us
San Diego, California – Founder, Robert Freidson, created Incendia Diamonds (in SEN dee uh | Latin: Fire) to bring exquisite engagement rings and the finest jewelry to the friends and family of Southern California.
We are passionate about our unique, stunning, custom engagement rings. And we know that you are just as passionate about what will be your special engagement ring. Our primary goal is to create that perfect engagement ring that will melt her heart and take her breath away! Our promise to you is to deliver superlative, insightful, and genuinely helpful service before, during, and after the process of creating something so precious that will be a part of your life forever.
We enthusiastically welcome you! Select from our enticing collection or let us help you create your vision and design your inspired original with detail and care.
For additional information or inspiration, call 858.909.8224
Foundations, Charities
Incendia Diamonds is proud to support the following local charities and foundations. We cheer them on enthusiastically and participate when possible at their functions. We encourage all of our neighbors to join in and support these efforts as well.
Family Reach
Autism Research Institute
SD Rady Childrens Hopsital